The world of talk radio is abuzz with the news that iHeartMedia has extended and expanded Mark Simone's show on 710 WOR New York. This move is a strategic decision that highlights the power of Simone's influence and the station's commitment to delivering quality content to its listeners.
A Veteran Broadcaster
Mark Simone is no stranger to the airwaves. With a career spanning decades, he has honed his craft and established himself as a trusted and influential voice in New York City's media landscape. His previous experience at WABC and SiriusXM, as well as his co-hosting roles, showcase his versatility and ability to connect with diverse audiences.
The Expansion: A Win-Win Scenario
The decision to extend Simone's show to three hours is a strategic move that benefits both the station and its listeners. Program Director Tom Cuddy emphasizes the talent and respect Simone commands, highlighting his unique ability to inform, entertain, and engage. This expansion not only caters to the overwhelming demand from the audience but also provides advertisers with a valuable platform.
Impact on the Schedule
The extension of Simone's show has a ripple effect on the station's schedule. The morning show, previously hosted by Curtis Sliwa and Larry Mendte, will now run from 6-9 am, allowing for a seamless transition and a well-rounded start to the day's programming.
Simone's Perspective
Despite his self-proclaimed status as 'not an early riser,' Simone embraces the challenge with enthusiasm. He recognizes the demand for his content and the importance of giving the audience what they want. This mindset, coupled with his dedication to his craft, ensures that his expanded show will continue to resonate with listeners.
iHeartMedia's Vision
Thea Mitchem, iHeart EVP/Programming, underscores the significance of Simone's role in the New York market. His connection with listeners and his ability to inform and entertain make him a cornerstone of the station's programming. Extending their partnership is a testament to the value Simone brings to iHeartMedia and its commitment to delivering exceptional content.
In conclusion, the extension and expansion of Mark Simone's show on 710 WOR New York is a strategic move that leverages his talent and influence. It showcases iHeartMedia's commitment to quality content and its understanding of the market's demands. As Simone continues to captivate audiences, his expanded show will undoubtedly leave a lasting impact on the New York radio landscape.
